Chris Conner
General Manager
Email Address: c.conner@powerliftusa.com
Our General Manager, Chris Conner has been a member of the Power Lift family since the beginning. Chris began his career at Power Lift behind the scenes by working in the assembly department where he put together racks, benches and other various weight equipment pieces. Today, Chris manages and oversees day to day business operations.
|

|
Mike Richardson
Sales & Marketing Director
Sales Area: Alaska, Colorado, Hawaii, Montana, Nebraska, New Mexico, North Dakota, South Dakota
Email Address: m.richardson@powerliftusa.com
Mike Richardson has been leading Power Lift as the Sales and Marketing Director since 2002. Mike comes from an extensive athletic background that has consisted of positions such as Director of Strength and Conditioning for football at Southern Illinois University and Commercial Sales Consultant for 2nd Wind Fitness. Mike spearheads Power Lift training seminars, conducts presentations to strength and conditioning coaches, maintaining trade show schedules and more.
|

|
Tim O'Neill
Director of Sales and Business Development - Midwest
Sales Area: Iowa, Illinois, Minnesota, Missouri, Wisconsin
Email Address: t.oneill@powerliftusa.com
Power Lift’s Tim O’Neill has been a Senior Sales Representative since his start on the team back in 2006. Prior to Power Lift, Tim served as the director on the Quad Cities Sports Acceleration team where he trained nearly 3,000 athletes that ranged from middle school to professional athlete levels.
Click Here to see Tim's customer portfolio.
|

|
J.R. Conrad
Director of Sales and Business Development - Central Plains
Sales Area: Oklahoma, Arkansas, Kansas, Missouri
Email Address: jr.conrad@powerliftusa.com
J.R. Conrad joined the Power Lift team back in 2009. As a Senior Territory Sales Representative, J.R. works to help coaches and administrators create a championship atmosphere within their athletic facilities. J.R. loves sharing his passion for sports through his work at Power Lift.
"The weight room is truly the front porch for everyone’s program."
|
 |
Robert Lindsey
East Coast Director of Sales and Business Development
Sales Area: Tennessee, North Carolina, Kentucky, Virginia, West Virginia
Email Address: r.lindsey@powerliftusa.com
Robert Lindsey was named Senior Territory Sales Representative in 2008. Lindsey, a graduate of Oklahoma State University, has been influential in the strength and conditioning industry during a seventeen year career, with stops at Oklahoma State, Illinois State, and the University of Tennessee. He was also named NSCA Strength Coach of the Year in 1995 and 2000. As a member of the National Strength and Conditioning Association and USA Weightlifting, he has presented at over 100 strength and fitness conferences nationwide.
Click Here to see Robert's customer portfolio.
|
 |
Rich Federico
Director of Sales and Business Development - South East
Sales Area: Florida, Maryland, D.C., New Jersey, Delaware
Email Address: r.federico@powerliftusa.com
Rich Federico was named the Southeastern Territory Sales Director in 2008.
For the last fifteen years, Rich has been heavily involved in the sports industry. Prior to joining the sales and management side of the strength training industry, Rich was both a collegiate athlete and professional fighter.
"My passion lies in making sure my clients reach their facility goals and in helping them with all of their project needs!"
Click Here to see Rich's customer portfolio.
|
 |
Tony Tribolet
West Coast Director of Sales and Business Development
Sales Area: California, Arizona, Utah, Nevada, Idaho, Oregon, Washington, Hawaii
Email Address: t.tribolet@powerliftusa.com
Tony Tribolet has dedicated over 25 years to the sports performance, fitness and sports medicine industries. Tony graduated from Northern Arizona University with a Degree in Health Science and Education and is certified in Spine Rehabilitation from the University of California San Diego. Tony played football at NAU and was also a competitive Power Lifter.
After college Tony started his career working as an exercise physiologist and Director of Rehabilitation for a Sports Medicine Company in Southern California. Tony then joined one of the largest companies in the fitness industry as the West Coast Regional Sales Manager and moved up to other rolls including National Sales Manager, Product Director and National Leasing Director. In order to spend more time with his growing family Tony started his own regional equipment distribution company providing equipment to Colleges, High Schools and Rehab markets. Tony joined the Power Lift team full time in 2010.
Tony’s philosophy is to assist customers in creating a space that provides solutions to develop athletes safely, effectively and efficiently.
Tony resides in San Juan Capistrano, CA and enjoys fishing and photography in his free time.
Click Here to see Tony's customer portfolio.
|
 |
Shaun McPherson
Texas Director of Sales and Business Development
Sales Area:Texas
Email Address: s.mcpherson@powerliftusa.com
Shaun McPherson joined the Power Lift team after a 19-year career as a Division I Collegiate Strength & Conditioning Coach serving the I-35 corridor.
McPherson spent the last five and a half years at The University of Texas, where he helped resurrect a nationally prominent women’s basketball program, from twelve wins in year one to three consecutive Sweet 16 appearances, and an Elite Eight in just five seasons.
Prior to Texas, McPherson spent two seasons as an assistant sports performance coach for football and track & field at the University of Kansas. McPherson’s longest tenure was spent as a strength and conditioning coach at Baylor University. In his ten year span there he oversaw the efforts for 15 Big 12 Conference regular season and tournament championship teams in four sports; including two 2004 Olympic Gold Medalists, three first round MLB draft picks, the 2005 College World Series semi-finalist, seven WNBA draftees, and the 2005 NCAA Champion women's basketball team.
McPherson holds memberships and certifications from the National Strength and Conditioning Association (Certified Strength and Conditioning Specialist), United States Weight Lifting Association (Level One Club Coach Certification) and Collegiate Strength and Conditioning Association.
He earned his Master’s in education in 2001 from Baylor University. McPherson received his B.A. in Exercise and Sports Science from the University of North Carolina at Chapel Hill, where he began his career as an undergraduate strength and conditioning coach for the Tar Heels.
McPherson resides in Austin, TX with his daughter.
|
 |