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Meet the Power Lift Team

Since opening it’s doors back in 1999, the Power Lift team has been dedicated to creating the best weight room equipment that athletic performance facilities of all types can buy. On that day nearly 18 years ago, the Power Lift mission was to create functional, strength training equipment that could be customizable, withstand harsh use and ultimately create a strength training and conditioning experience like no other equipment out there. Nearly 20 years later, that mission still holds true. Learn about the team that makes this all possible.

Chris Conner

General Manager

Email Address: c.conner@powerliftusa.com

Our General Manager,  Chris Conner has been a member of the Power Lift family since the beginning. Chris began his career at Power Lift behind the scenes by working in the assembly department where he put together racks, benches and other various weight equipment pieces. Today, Chris manages and oversees day to day business operations.




Mike Richardson

Sales & Marketing Director

Sales Area: Alaska, Colorado, Hawaii, Montana, Nebraska, New Mexico, North Dakota, South Dakota, Iowa, Minnesota, Missouri, Wisconsin

Email Address: m.richardson@powerliftusa.com

Mike Richardson has been leading Power Lift as the Sales and Marketing Director since  2002. Mike comes from an extensive athletic background that has consisted of positions such as Director of Strength and Conditioning for football at Southern Illinois University and Commercial Sales Consultant for 2nd Wind Fitness. Mike spearheads Power Lift training seminars, conducts presentations to strength and conditioning coaches, maintaining trade show schedules and more.


J.R. Conrad

Director of Sales and Business Development - Central Plains

Sales Area: Oklahoma, Arkansas, Kansas, Missouri

Email Address: jr.conrad@powerliftusa.com

J.R. Conrad joined the Power Lift team back in 2009. As a Senior Territory Sales Representative, J.R. works to help coaches and administrators create a championship atmosphere within their athletic facilities. J.R. loves sharing his passion for sports through his work at Power Lift.

"The weight room is truly the front porch for everyone’s program."


Robert Lindsey

East Coast Director of Sales and Business Development

Sales Area: Tennessee, North Carolina, Kentucky, Virginia, West Virginia

Email Address: r.lindsey@powerliftusa.com

Robert Lindsey was named Senior Territory Sales Representative in 2008. Lindsey, a graduate of Oklahoma State University, has been influential in the strength and conditioning industry during a seventeen year career, with stops at Oklahoma State, Illinois State, and the University of Tennessee. He was also named NSCA Strength Coach of the Year in 1995 and 2000. As a member of the National Strength and Conditioning Association and USA  Weightlifting, he has presented at over 100 strength and fitness conferences nationwide.

Click Here to see Robert's customer portfolio.


Rich Federico

Director of Sales and Business Development - South East 

Sales Area: Florida, Maryland, D.C., New Jersey, Delaware

Email Address: r.federico@powerliftusa.com

Rich Federico was named the Southeastern Territory Sales Director in 2008. For the last fifteen years, Rich has been heavily involved in the sports industry. Prior to joining the sales and management side of the strength training industry, Rich was both a collegiate athlete and professional fighter.

"My passion lies in making sure my clients reach their facility goals and in helping them with all of their project needs!"

Click Here to see Rich's customer portfolio.


Tony Tribolet

West Coast Director of Sales and Business Development

Sales Area: California, Arizona, Utah, Nevada, Idaho, Oregon, Washington, Hawaii

Email Address: t.tribolet@powerliftusa.com

Tony Tribolet has dedicated over 25 years to the sports performance, fitness and sports medicine industries. Tony graduated from Northern Arizona University with a Degree in Health Science and Education and is certified in Spine Rehabilitation from the University of California San Diego. Tony played football at NAU and was also a competitive Power Lifter.   

After college Tony started his career working as an exercise physiologist and Director of Rehabilitation for a Sports Medicine Company in Southern California.  Tony then joined one of the largest companies in the fitness industry as the West Coast Regional Sales Manager and moved up to other rolls including National Sales Manager, Product Director and National Leasing Director. In order to spend more time with his growing family Tony started his own regional equipment distribution company providing equipment to Colleges, High Schools and Rehab markets. Tony joined the Power Lift team full time in 2010.  

Tony’s philosophy is to assist customers in creating a space that provides solutions to develop athletes safely, effectively and efficiently.  

Tony resides in San Juan Capistrano, CA and enjoys fishing and photography in his free time.

Click Here to see Tony's customer portfolio.


Shaun McPherson

Texas Director of Sales and Business Development

Sales Area: Texas

Email Address: s.mcpherson@powerliftusa.com

Shaun McPherson joined the Power Lift team after a 19-year career as a Division I Collegiate Strength & Conditioning Coach serving the I-35 corridor.

McPherson spent the last five and a half years at The University of Texas, where he helped resurrect a nationally prominent women’s basketball program, from twelve wins in year one to three consecutive Sweet 16 appearances, and an Elite Eight in just five seasons.

Prior to Texas, McPherson spent two seasons as an assistant sports performance coach for football and track & field at the University of Kansas. McPherson’s longest tenure was spent as a strength and conditioning coach at Baylor University. In his ten year span there he oversaw the efforts for 15 Big 12 Conference regular season and tournament championship teams in four sports; including two 2004 Olympic Gold Medalists, three first round MLB draft picks, the 2005 College World Series semi-finalist, seven WNBA draftees, and the 2005 NCAA Champion women's basketball team.

McPherson holds memberships and certifications from the National Strength and Conditioning Association (Certified Strength and Conditioning Specialist), United States Weight Lifting Association (Level One Club Coach Certification) and Collegiate Strength and Conditioning Association.

He earned his Master’s in education in 2001 from Baylor University. McPherson received his B.A. in Exercise and Sports Science from the University of North Carolina at Chapel Hill, where he began his career as an undergraduate strength and conditioning coach for the Tar Heels.

McPherson resides in Austin, TX with his daughter.


Kory Lichtensteiger

Director of Sales and Business Development - Great Lakes

Sales Area: Ohio, Michigan, Indiana, Illinois

Email Address: k.lichtensteiger@powerliftusa.com

Kory Lichtensteiger joined the Power Lift team in the Spring of 2019 as the Great Lakes Representative, covering the areas of Ohio, Michigan, and Indiana. 

Prior to Power Lift, Lichtensteiger spent nine seasons playing in the NFL (from 2008-2016).  He played for three different franchises:  the Broncos (2008), Vikings (2009) and the Redskins (2010-2016).  While in the NFL he played in 95 games, with 77 of them being in a starting position (including two playoff games). Lichtensteiger also served as a Strength and Conditioning Coaching Intern for the Redskins in 2017

Lichtensteiger graduated from Bowling Green State University in 2007.  While there, he was a four-year-starter on the BGSU football team.  He played in a total of 48 games (including two bowl games).  Lichtensteiger was named First Team All-MAC in 2006 and 2007 and Second Team All-MAC in 2004 and 2005.

When asked what he would like potential clients to know about him, Lichtensteiger stated, “I have yet to meet a more sports-minded person than myself.  I have spent my entire life on courts, fields and weight rooms.  My work resume IS my athletic background – and that’s why representing Power Lift is a dream job.  I’m thrilled to be working for a company that equips the best and strongest athletes in the world.  I look forward to working with coaches and athletes in the Great Lakes region.”

In his free time Kory enjoys watching his boys play sports, fishing and a little time on the golf course.

Lichtensteiger currently resides in Ohio with his wife and their four sons.


Missy Mitchell-McBeth

Assistant Sales & Business Development Director - Texas

Sales Area: Texas

Email Address: m.mcbeth@powerliftusa.com

Missy Mitchell-McBeth brings over 17 years of coaching experience both at the high school and collegiate levels. Most recently she spent 6 years as the head strength and conditioning coach at Byron Nelson High School in Trophy Club, Texas. There she oversaw the development of all olympic sports athletes, trained each coaching staff to serve as assistant strength and conditioning coaches, and designed two new weight room facilities. 

Prior to her time at BNHS, she was the senior assistant strength and conditioning coach at TCU in Fort Worth, TX for 7 years. She worked with a variety of teams, but was primarily responsible for Indoor Volleyball, Women’s Basketball, and Women’s golf. 

Before that she was an assistant volleyball, head girls powerlifting, and high jump coach at Copperas Cove High School in Copperas Cove, TX. 

Mitchell-McBeth also holds a position on the board of the National High School Strength Coaches Association overseeing the Southwest Region that includes Texas, Oklahoma, Louisiana, and Arkansas. She holds an MSEd in Exercise Physiology along with a CSCS, SCCC, USAW, and FRCms certifications. 

She and her husband Brian, a high school coach currently reside in Justin, Tx and have four dogs: Maui, Kona, Violet, and Indigo. 


Trey Washington

Midwest Sales & Business Development Director

Sales Area: Iowa, Illinois, Wisconsin, Minnesota

Email Address: t.washington@powerliftusa.com

Trey joined the Power Lift team in 2024 as the Midwest Sales & Business Development Director covering Iowa, Illinois, Wisconsin, and Minnesota.

Prior to Power Lift, Trey played football at Northwest Missouri State University as a cornerback and graduated with a degree in Applied Health Science. During his time at NWMSU, he spent time interning under one of the best to do it, Joe Quinlin, the head strength and conditioning coach. After college Trey managed Johnson Fitness and Wellness where he assisted residential users with their fitness equipment needs.

Trey resides in Iowa with his wife and son. Outside of Power Lift, Trey is a Defensive Back coach at Dallas Center-Grimes High School and enjoys spending time with his family and friends, watching movies and playing basketball, football or golf. 



Take Your Weight Room to the Next Level with Power Lift

Power Lift’s team of strength and conditioning experts are proficient on all aspects of our weight equipment and services available. For inquiries, feel free contact us at 1-800-872-1543 or submit your inquiries online.